BASE Creator Brief

Product Positioning

BASE is INTELLEKT's daily pre-workout.

Built for people who want clean energy, strong pumps, better focus, and improved performance without relying on excessive stimulants.

BASE was designed to deliver a balanced training experience that can be used consistently without feeling overpowered or jittery.

Content Expectations

  • Attach the TikTok Shop product card whenever possible
  • Show the product clearly within the first few seconds
  • Be authentic and honest
  • Creators are expected to create multiple pieces of content. One post may satisfy the minimum requirement, but creators who consistently create content receive priority access to future samples and opportunities.

What Makes BASE Different?

  • Balanced daily energy
  • Strong muscle pumps
  • Improved training endurance
  • Enhanced focus and concentration
  • Smooth workout experience
  • Great flavor and mixability

Content Ideas

Taste Test

Show the flavor, mixability, and your honest first reaction.

First Impression

Try BASE before training and document your experience throughout the workout.

Pre-Workout Routine

Show exactly how BASE fits into your daily gym routine.

Gym Session

Take viewers through your workout while discussing energy, focus, pumps, and endurance.

Honest Review

Discuss both the positives and your genuine experience using the product.

Product Demo

Show the tub, label, scoop, mixing process, and finished drink.

Hooks

  • I think I found my new daily pre-workout.
  • This is what I use when I want performance without feeling overstimulated.
  • Most pre-workouts go too far. This one doesn't.
  • Here's how this pre-workout performed during my workout.
  • I wasn't expecting this flavor to be this good.
  • If you're tired of feeling cracked out before the gym, watch this.
  • Testing a new pre-workout before today's workout.
  • This might be the best daily-driver pre-workout I've used recently.

Do's

  • Show the product clearly.
  • Attach the TikTok Shop product card.
  • Give honest feedback.
  • Demonstrate real product usage.
  • Show gym footage when possible.
  • Discuss energy, pumps, focus, endurance, flavor, or mixability.
  • Create content that feels authentic to your audience.

Don'ts

  • Make medical claims.
  • Claim guaranteed results.
  • Compare using false information.
  • Use misleading before-and-after claims.
  • Redirect viewers off TikTok Shop.
  • Focus only on price or discounts.

Posting Requirements

Your sample is an opportunity to demonstrate content quality and communication.

While one post is appreciated, creators who produce multiple pieces of content are prioritized for future samples and additional opportunities with INTELLEKT.

Best-performing content styles include:

  • Taste tests
  • First impressions
  • Gym-use clips
  • Pre-workout routines
  • Product demos
  • Honest supplement reviews

Please ensure the TikTok Shop product card is attached whenever possible.

We look forward to seeing your content.

— Team INTELLEKT