HYPR Creator Brief

Product Positioning

HYPR is INTELLEKT's daily high-stim performance pre-workout.

Built for athletes, lifters, and gym-goers who want strong focus, strong energy, enhanced pumps, and elevated training performance.

Featuring 350mg of caffeine from dual sources, HYPR delivers powerful energy while helping avoid the sharp crash commonly associated with high-stimulant formulas.

HYPR was designed for intense training sessions when average effort isn't enough.

Quick Facts

  • 350mg caffeine from dual sources
  • High-stim performance formula
  • Enhanced focus and concentration
  • Powerful training energy
  • Strong muscle pumps
  • Built for hard training sessions

Content Expectations

  • Attach the TikTok Shop product card whenever possible
  • Show the product clearly within the first few seconds
  • Be authentic and honest
  • One post is appreciated
  • Multiple pieces of content may qualify creators for future opportunities

What Makes HYPR Different?

  • 350mg caffeine from dual sources
  • Sustained energy without an aggressive crash
  • Enhanced mental focus
  • Strong muscle pumps
  • Clinically dosed ingredients
  • Designed for serious training performance
  • Great flavor and mixability

Content Ideas

High-Stim Taste Test

Try HYPR for the first time and give your honest reaction.

Pre-Workout Routine

Show how HYPR fits into your training preparation.

Intense Workout Session

Take viewers through a demanding training session powered by HYPR.

Energy Check-In

Discuss how energy, focus, and performance felt throughout the workout.

Honest Review

Provide a genuine breakdown of your experience.

Product Demo

Show the tub, label, scoop, mixing process, and finished drink.

Hooks

  • This pre-workout hit differently.
  • Testing a 350mg pre-workout before today's workout.
  • Let's see if this can survive leg day.
  • I needed serious energy today.
  • Not all high-stim pre-workouts are created equal.
  • This might be my new go-to when I need maximum focus.
  • Trying HYPR before today's training session.
  • Here's what happened after taking this pre-workout.

Do's

  • Show the product clearly
  • Discuss energy, focus, pumps, endurance, flavor, or mixability
  • Include gym footage when possible
  • Share your genuine experience
  • Attach the TikTok Shop product card
  • Create content that feels natural to your audience

Don'ts

  • Make medical claims
  • Claim guaranteed results
  • Use misleading before-and-after claims
  • Make unrealistic promises
  • Redirect viewers off TikTok Shop
  • Focus solely on discounts or price

Posting Requirements

Your sample is an opportunity to demonstrate content quality and communication.

While one post is appreciated, creators who produce multiple pieces of content are prioritized for future samples and additional opportunities with INTELLEKT.

Best-performing content styles include:

  • Taste tests
  • First impressions
  • Gym-use clips
  • Pre-workout routines
  • Product demos
  • Honest supplement reviews

Please ensure the TikTok Shop product card is attached whenever possible.

We look forward to seeing your content.

— Team INTELLEKT