KING Creator Brief

Product Positioning

KING is INTELLEKT's ultra-high-stim performance pre-workout.

Designed for experienced stimulant users who want extreme energy, intense focus, strong pumps, and a powerful training experience.

KING is not a beginner pre-workout. It is built for serious lifters, high-stim users, and experienced athletes who already know how they respond to strong pre-workouts.

If BASE is the daily driver and HYPR is the high-stim option, KING is the top of the INTELLEKT performance lineup.

Quick Facts

  • Ultra-high-stim pre-workout
  • 450mg caffeine per full scoop
  • Built for experienced users
  • Extreme energy and focus
  • Strong pumps and performance support
  • Not recommended for beginners

Content Expectations

  • Attach the TikTok Shop product card whenever possible
  • Show the product clearly within the first few seconds
  • Be authentic and honest
  • One post is appreciated
  • Multiple pieces of content may qualify creators for future opportunities
  • Clearly communicate that KING is for experienced pre-workout users

What Makes KING Different?

  • INTELLEKT's strongest pre-workout
  • Built for high-stim users
  • Designed for intense training sessions
  • Strong energy, focus, and performance
  • Best suited for experienced lifters
  • Not intended as a casual first pre-workout

Content Ideas

High-Stim Challenge

Try KING before a serious training session and document your experience.

Heavy Training Day

Use KING before leg day, back day, or another demanding workout.

Honest High-Stim Review

Break down flavor, energy, focus, pumps, and overall experience.

Pre-Workout Comparison

Compare KING to other strong pre-workouts you've used, if relevant.

Product Demo

Show the tub, label, scoop, mixing process, and finished drink.

Claim The Throne

Create content around KING as INTELLEKT's strongest pre-workout.

Hooks

  • This is not a beginner pre-workout.
  • Testing INTELLEKT's strongest pre-workout today.
  • 450mg caffeine. Let's see what happens.
  • This one is for experienced stim users only.
  • I needed something serious for today's workout.
  • Let's see if KING lives up to the name.
  • Not every pre-workout should be taken lightly.
  • Claim the throne.

Do's

  • Show the product clearly
  • Communicate that KING is for experienced users
  • Discuss energy, focus, pumps, intensity, flavor, or mixability
  • Include gym footage when possible
  • Share your honest experience
  • Attach the TikTok Shop product card
  • Be responsible when discussing caffeine and serving size

Don'ts

  • Recommend KING to beginners
  • Encourage unsafe stimulant use
  • Claim guaranteed results
  • Make medical claims
  • Compare KING to drugs, prescriptions, or illegal substances
  • Use misleading before-and-after claims
  • Redirect viewers off TikTok Shop
  • Focus only on discounts

Posting Requirements

Your sample is an opportunity to demonstrate content quality and communication.

KING is a restricted INTELLEKT product and should be presented responsibly.

While one post is appreciated, creators who produce multiple pieces of content are prioritized for future samples and additional opportunities with INTELLEKT.

Best-performing content styles include:

  • High-stim reviews
  • Heavy training clips
  • Taste tests
  • First impressions
  • Product demos
  • Honest supplement reviews

Please ensure the TikTok Shop product card is attached whenever possible.

We look forward to seeing your content.

— Team INTELLEKT